6) B: (laugh Marketing)
2017-08-02 05:39:43

B: (laugh Marketing)

Ѱ ô 濵
ȭ, ͳ, ΰ, 4 ߱ 忡 ô뿡 .
ǰ ݿ ݰ ǰ ºθ Ŵ ô ǰ ϰ ƿҽ(Outsourcing)ϴ ڰ 翡 ǰ Ǹ .
ǰ 濵δ ο ô ȯ ȭ ߱ ư Ǿ ̶ ()Ű (Feeling)濵 ô밡 Ǿ.
ȸ, , (laughter marketing) ǽؾ Ѵ.



ΰ ڰ ູ ĥ Ƹ ź Ҹ̸ ϴ Ҹ 츮 .
츮 ڽŰ ָ ȿ Ƴ ϰ Ұ ϴ ź 濡 ȣ ָ ģ ΰ踦 .

õ ̰ ִ ã´.
عٶⰡ ظ ٶ󺸰 Ѹ ã ٺ ̿ ſ ã´. ׷Ƿ ȸ絵 ̰ 嵵 ־ Ѵ.
̰ ϴ Ͽ ؾ ɷ ö þ.
 ̵ ľ Ѵٴ ִµ ġ ϴ ־ Ѵ.


(laugh Marketing)
ְ ̴
߽ 񽺾 ٲ ô뿡 ߿ ϰ Ǿ.
21 IQ ô뿡 EQ ô, SQ ȸ, MQ , FQ Ͽ ô뿡 ȹ 濵 濵̴.
濵 ٽ ̴. ̸ ̴ ٷ κ ڰ ſ ٲٴ 濵̴
ϴ ȸ þ ڿ ִ. ׷Ƿ ȣ .
ǽϴ ȸ Ȱ þ Ŭ Ϸ ٰ پ.
Ӹ ϴ ƹ ص 鼭 ϴ Ѵٴ ִ.
Ͽ ѹα Ϸ ũ 鿡 ౸ 鼭 ϶󡱰 ֹߴ.
濵 ȸ縦 ٲٰ Ͽ µ ϸ 踦 δ´.
ȸ鵵 鼭 âǷµ ɷ ̴.


׾ ȸ縦 ȴ
Ǹź ο ó ȸ簡 ī ̾.
100 ̰ ħ ȸǸ 鼭 ϰ Ǹ .
ױ Ϸ մ տ ڡ
ħ , , , ȸ , ȸ .
Ư ȸ Ա 1 ٷ smile line ġϰ ʿ ô ϡ 츦 μ ùϰ ȸ տ ߴٰ smile zone 鼭 ȸ ⵵ Ȱ ϸ鼭 Ⱑ Ϸ ϰ Ǿ.

ó ϸ Ϻ ̾ ð 帣 ڽ ϱ ߴ.
ο ħϴ Ⱑ Ȱ⸦ ã մ տ ȭ ñ ߴ.
ᱹ 100 100% Ǿ 濵 ̱ۺϰ Ǿ 100 365 ٲ. ƹ Ⱑ Ƶ ȸ ʴ´.


ô ǰ ȸ縶 ϰ Ǹ ϴ.
å ϰ ׸ ϴ.
ٸ º ΰ?
ƾ Ѵ. ΰ?
ݱ ؿԴ ̼ҿ ģδ ϴ.
䱸Ǵ ô뿡 ִ ̴.
ſϰ ϴ ȸ簡 Ǿ Ѵ.
ȸ 忡 Ȱ Ҹ 鸮 ʰ ħϵ ϴٸ ȸ ο ִ ̴.


(fun) Ѵ.
ְ(fun) ̰(Enjoy) (Humor) ִ ȸ ϰ ϰ 꼺 ǰ Ȱ° âǷ ġ ȸ簡 Ǿ ()ϰ ̴.
ʽ忡 ȭ ش. ̰ ϰ Ƶα ̴. ʽ忡 fun() ϰ ִ ̴.
̰ ູϰ ̸ ູϰ ȸ Ѵ.


濵 (Thinking) (Feeling)̴
ǰ ߰ 濵 Ϳ Ǵ (Thinking) ɿ (Һ, ) ϴ (Marketing) (Feeling) ߽ؾ Ѵ.
Һڸ ϴ ð ϴ 濵 (fun) ſ ӿ θƮ (Feeling) ߿ϴ.
İ ġ δ ų . ǥ (Feeling) ؾ ϴµ ѱ ǥ ()̶ ִ.


 ϳ?
fun() funny() ڷ ϰ ⸦ ȸ翡 Ʈ 'Źٶ 塯 ⸦ ϰ ɷ ø (laugh) ̶ Ѵ.
̱ ϱ Ͽ ƽþ ѱ ȮǸ鼭 ο 濵 з ڸư ִ.
濵 ߱ϸ ȸ縦 ΰ ⺻ ̰ ־ Ѵ.
濵 Ӱ濵̸ ſ Һڵ鿡 ɾ ִ ̴.
ȸ縦 濵ϴ ǰ Ĵ ׷ ǰ ȱ ູ Ĵ ߿ϴ.

ȸ縦 ų ϱ ȸ ȸ簡 Ѵ. ׷ 濵 ϴ ȸ ð ִ.
濵 ħ ӿ ƹ ǥ ص ɷ ʰ Ǽ ¥ ´.
׷ ȸ 濵 ϸ Ⱑ âǷ° 꼺 ⵵ þ ູ Ϸ ູ λ ȴ.


ȸ(Joy & fun)
ȸ Ҹ Ѵ.
Ϻ ȸ () ̰ ϰ(Joy & fun)ε ȸ Ȱ ̰ ϸ ڽ λ ູ ٰ Ѵ.
ѱ Ʈ ڽ 忡 Ͽ Ȯ 45% , ϷϷ簡 뽺ٰ 33% , ȸ ܿ 7% .
Ϸ縦 κ 忡 μ Ӿ Ʈ ӿ ưٴ ̴.
ڽ 忡 Ͽ ϰ γϰ 񱸸 û̶ ٴϰ ִٸ ȸ رϴ ȸ簡 ̴.

濵 ù ° ⡱ ϴ ̴.
, ޼Ǹ 濵 ȸ翡 ִ.
׷ 󱼿 Ҹ ÿ Ʈ ¥ ̶ ƹ ǽص ƴ.
Z׷ ⡱ Ʈ GWP(Good Work Place) (fun) ںν(Pride) ŷ(Trust)μ 谡 ŷ ӿ ְ ںν ȸ ٷ ͡ Ѵ.


ɷ Ų.
ɷ ̰ ִ.
ó ɷ Ȯ ڰ ó ӵ Ȯ .
ҿ ̸ Ʈ ޴ ε ȸ翡 Ǽ ϰ ٵ ǹ μ ȸ翡 ظ ġ ݾ ظ 300 Ѵٰ Ѵ.

Ӹ ȸ̳ ൿ øϿ óϰ ο ̵ Ͽ ɷ .
׷ Ӹ ȸ ൿ ýð տ Ӽå · йڰ ô޷ Ǽ ǿ嵵 ϰ ο ̵ ʴ´.
׷ зϰ ӿ ڹ ൿ ȭ Ű θμ ϰ Ȱ ǰ ϵ Ͽµ ׷ ǰ ׷ ǰ ڵ ǰ ڵ Ҵٰ Ѵ.
γ û óϰ Ǵϸ Ȯ ݸ Ʈ ޴ ǿǷ  Ȯ


ȸ ù ° ̴
濵ִ ǰ̳ ŷó ߿ , 漺ϴ ȸ Ѵ. ()Ƿ ȸ簡 Ǿ Ѵ.
޵ ߿ Īް ޴ ߿ Ѵ.
Ϸ翡 ãƿ İ  , ìָ Űִ ȸ ׷ ϰ ȸ翡 Ͽ ǽ ִ ־ ȸ簡 Ѵ.
ȭ Ѵ. 츮 ȸ ȭ ϱ? ܹ ־ Ѵ.
Źٶ , ,
ִ , ϱ ,

޴
λ ¹ 忡 ϰ κ ð 忡 .
2 ̴١
ϱ 1 ȸ硱 ׵ ް ȸ ʹ١ ᰡ ׸١ ִ.
 (ȸ) ູ ͷ λ ູϴ.

ȸ翡 ް ڽ ӿ ̸ ִ. ׷Ƿ ȸ ſ ⸦ ְ ڽ ϰ ִ Ȱ ູϴ.

ϰ ȴ.
Ⱑ ڿ ε巴 .
𸣴 ̵ ݹ ģϰ .
ɰ ٲ.
ȴ.
ȴ.
ұ ȴ.
ȣ ȴ.


⸦ ٲ۴.
̸ ݹ ģϰ ̸ ϳ ִ Ѵ.
׷Ƿ ÷ ȸ翡 Ȱ ġ 꼺 Ǹ ٹµ .
׷ ϴ Ͱ  ų ΰ?
־ ƴѰ?  ׳ ȴ.
Ӱ ϼ ȭ ϰ Ʈ ޾Ƶ ȿ Ѵ.

Ϻ νø ߱ ڱ ߴµ ٷ Ʒ̾
⿡ ϱ ũ ڴ Ǹ ϰ õ . ׷ ó ڿ ⵵ κ ᱹ ϰ Ǿٰ ߴ.
ְ ౸ ౸Ȳ ȣ ڴ ٰ Ѵ.
̱ Dz MVP ν ̱ ȸ Ҽ ӿ ū Ǿµ ״ ͺ信 Ŭ μ ־١ ߴ.
Z 忡 ϴ ̱ ١ ǥ پִٰ Ѵ.
濵 ǽϴ ȸ翡 繫 ϰ Ⱑ .
氡 鿡  ִ  ȱ ϰ ģϰ ش.


ʴ ̸ ƾ Ѵ.
ǰ Ǹϴ ȭ ط ϰ ִٸ մԵ Ͽ Ż ö ̴. ׷Ƿ ̸ ƾ Ѵ.
ǰ ǰ ߿ ǰ ߿ϴ.
ǰ ߿ ǰ ߿ϴ.
Ǹſ ̽ ڻ簡 150 Ͽ  ǽߴ.
ù ° ׷ ϰ 󱼿 Ȱ
° ׷ ǥ · ȾҰ
° ׷ ¥ Ű 󱼷 ȾҴ.
ù ° ǥ 300% ̻ ȾҰ ° ǥ ǥ 10~30%ۿ Ⱦ ° ¥ ߴٰ Ѵ.


(Ѩ) 츮 ̴.
ȸ ǥ Ⱑ ޼ ⸦ ̴ ù õμ ȸ縦 Ѵ.
ȸǵ ȸǽǿ ϴ ƴ϶ ܵ翡 ٰ 鼭 Ī ؼ ݷ ̴.
ٽ ⸦ ϰ ϴ ̸ ְ ̰ ϴ Ϳ ǥ ξ Ѵ.
ֳϸ ü 80% ΰ迡 ޷ ȭ ΰ ϴ ̴.

ȸ翡 ġ
1) ȸ翡 Ȱ ְ ⸦ δ.
2) Ұ ϰ ɷ ø.
3) Ʈ .
4) ǻ Ȱϰ ϸ ӷ δ.
5) Ż ø.
6) Ǽ δ.
7) ڽŰ ش.
8) ȭŲ.
9) âǷ° ̵ ´.
10) ְ .


ȯ
ǽϷ ϰ ؾ Ѵ. ȯ ӿ ſ ´.
ȯ Ϸ, ׻ ϰ Ǿ dz ٹ̰ Ե Ѵ.
繫 ȭϰ ٲٸ ȭе , ڵ ɰ, dz ް, ͵ , , , ȣǰ μ ־ Ѵ.
ȯ () Ǹ ൿ ´.
ȯ⇨ ⇨ ⇨ ൿ


ڰ Ѵ.
Ϸ ڰ ؾ Ѵ.
Ϻ(߾٤) ִ ̴. ׷Ƿ ο ȸ ü ο ̸ ȸ ü ȸ簡 ȴ.
߰Ͽ ֵ ãƼ Īְ ָ鼭 ֵ ־ Ѵ.

CEO Chief Executive Officer ƴ϶ Chief Entertainment Officer Ǿ Ѵ
 ̵ Ŀ ְ ε κ 糪 CEO ū ϰ Ǿ ִ.
濵 ְ CEO ˾ ڽ Ȱ Ҿ ֱ Ͽ ִ Ŀ ž Ѵ.
ڴ ÷ ַ ? Ϸ翡 ѹ̻ ־ Ѵ.


ȸ簡 Ϸ ٽ ؾ Ѵ.
ü 5% ٽ ؾ ȸ簡 Ѵ.
κ ü ̲ 5% ٽ 鿡 Ͽ ̸ ׵ ൿ ü ϴ ϴİ Ǵ ̴.
ȸ翡 ϴ 5% ٽ ϰ 鵵 ϰ ȴ.
ڳ θ ڴ ϴ ´.
ȸ ȸ簡 ̸鿡 ʱ⿡ ٽ Ƕ  ־ ̴.
׷ 5% ٽ ʰ ϰ Լ ñ ̰ ȸ縦 üŰ ̴.
ɷ̳  µ ڼ ٸ Ѳ ȭŰ ƴ.
ȸ縦 ϰ 漺 ȭ ǰ ݷϰ ˷ ׵ 긮 ؾ Ѵ.
 ȸ 밡 ġ Ϻ ٽ ϴ ̸ ȸ縦 Ͽ 밡 ġ µ ȸ簡 ϱ⸦ ٶٸ ̴.


ʵ
(laugh)־ Ѵ.
̱ ȸ Ϸ ̼ ȸ 100 ޶ 8300 ޶ ÷ȴµ Ű ǻ翡 ϴ ͵ ΰ? ǻ簡 Ϸ ̶ ƴմϴ١ ϴ ̾.
Һڵ ִ ϰ ã´.
Ϻ ŷ ̶ 700 ǰ ȸ μ ࿡ ΰ մԵκ ִ.

콺Ʈ װ laugh
̱ ų ִ ȸ 콺Ʈ װ縦 ̰ ִµ 9.11 ׷ ٸ װ ڸ ް 콺Ʈ װ縸 33Ⱓ ڸ ϰ â̷ ѹ (laugh) ǽϰ ֱ ̴.
콺Ʈ װ縦 (laugh)濵 ̲ Ʈ ̷(Herbert D Kelleher) ȸ
ູؾ ȸ絵 Ѵٴ 츮 ȸ 迡 ϱ ȸ Ͱ մԵ鿡Դ žϴ ־ ð ﳪ ϴ 濵 ǥ١ ϰ ִ.
ȸ ູ Ͽ 系 ȥ μ 系 Ŀ 1,000 ̸ ä ߽ϴ Ӱ̶ Ѵ.
Ư 񽺵 ұϰ ܰմ ž ð ִ ð Ǿ ̴.
մԵ ⿡ ž ϸ ¹ ڹ̵ ԰ ִ ȳ ϴµ մԵ鲲 ε 踦 ǿ ʹٸ ׶󽺿 ٶ Բ ١ ȭ Ͻø鼭 ǿñ ٶϴ١
¹ 񽺰 ʿ غ 󱸸 ؼ پ ø ˴ϴ١ Ӹ ϸ鼭 ¹ ߰ Ḭ̇ ڹ ൿ մԵ .
⳻ ȭǿ ̳  ִ ȸ  μ ִ ð Ϸ忡 ó ְ κ ̰ ִ װ Ǵ ִµ ¹ ϴ ƴ϶ 鼭 Ѵٴ ̴.

Ʈ smile
Ʈ ̱ ƴ϶ 迡 1 ü ̸鿡 1޶ ִ.
ָӴϿ 1޶ Ȱ ؿ ̼Ҹ ʰ 䡱 ǥ ް ִ.
̼Ҹ ʰ ִµ ǿ 1޶ 𼭵 1޷ ޿ ڵ ȴ.
Ʈ ϰ 1޶ õν ö󰡰 þν ü ̴.
츮󿡼 õ ġ ܼ κ ִµ 1000 ָӴϿ ̰ ־ ִٰ ࿡ ̼Ҹ ʰ ϰ ִ.


ķ laugh campaign
ȸ ķ laugh campaign
1) ̳ ܴ.
2) ȸ Ѵ.
5) ǥȸ ǽϿ û Ѵ

smile line ġ
ȸ Ա û 1 ߰ smile zone dz Ѵ.
ħ smile zone dzʸ鼭 Ȱ 鼭 ݰ λ縦 е Ⱑ õ Ϸ ϰ ȴ.
ʿ ô١ 츦 (濵 Ѵ) ´.

Laugh Time ð
12 ð ð Ǹ ----ϡ ѹ ð ´.

laugh festival Ƽ
ȸ å ڸ Ͽ ȥϰ ߸ Ͽ Ƽ smile festival ְ ȿ 絵 翬 ì ־ Ѵ.
ȸǴ Ī ҷ ϸ ݷ ҷ δ´.

ڼü 湮
ڼü 湮Ͽ û, , , , ֱ ð μ ȫ ϰ ã´.

Fighting Time Ÿ
¡ϴ ȣ ٸ âϸ Ѵ
ִ١ ڡ ູϴ١ ų ų١ ȭϰ սô١ "

Ī
Ī Բ 系 Խ Ȩ 纸 Ұϰ Ѵ.
Ī޾Ҿ䡱 ǥ å̳ ۾ ̴ д.

(00 )
پ ø ̸ ϰ ü ȫ Ұϰ ش 濵 Բ Ļ縦 ϸ鼭 ޴´.

Laugh mirror ſ ġ
ſ(Laugh mirror) ġϰ װ ޷ ҷ ȯ Ŵ ٽ Ȱ⸦ ã Ѵ.
ſ ǥ鿡 ׸ ׷ ´.
ſ ʴ´


ȸ Ա Ĵ ȸǽ Ư ȸ ȸ縦  ϰ Ư ʴѴ.

ǰ ǥ
ǰ ǰ ̸̳ ǰ ǥϵ Ѵ.


ϰ , û (ȸ, ̵) ڳ , б ǰ ǽѴ.

ȭ
1ȸ ȭ, û, μ Ͽ û Ѵ.
å, ʴ ׸ ϰ ɻ  ø Ѵ.
ߵ ȸ ɷ ߻ ٰ е ϴ.


(Fun Day)
Laugh day
Ͽ ׳ û ϰ 佺Ƽ ش.

Casual Day
ij־ ̸ ݹ ԰ ϴ ϰ İ ̳ Ư ϴµ 򰡸 Ͽ ʽ Ѵ.

Harmony Day ȭ
Ʒ ϰ 濵 ûҿ ԰ ûҸ ϰų Ѵ.

Hof Day ȣ
1ȸ 濵 ָ 鼭 ð μ 忡 Ʈ ؼϰ źȸ ̾߱⸦ ð ´.

Happy Day ǵ
ȸǰ
ϴ


Birth Day
ũ dz غϰ شڸ ȣϿ Ī ݷ Ѵ.

̱
1 â̳ ۳ȸ μ ̱ غϿ ǥѴ.

ȭ
μ ȭ, , ã´.

Ÿ
, , , ̽ũ, 帵ũ ̴.

ٸ
ٸ ̿ ׷ ɸ ų ǰ ޴´.

ٲٱ
1⿡ , , Ի ٲ۴.

ũ(Crazy)
ġ Ͽ 뷡, ƮŬ, ȣ, , å, Ư ° ð Ͽ ġ ̴.


߿伺
1) 90% Ҹ Ÿ ʴ´.
2) 90% Ҹ ذǴ 簡 ű.
3) 90% 񽺸 ϰ Ѵ.
4) 90% ѹ ٽ ƿ ʴ´.
5) 90% Ư ް ; Ѵ.
6) 90% ϰ ֱ ٶ.
7) 90% θ ٽ ´.
8) 90% Ȧ ٽ ´.
9) 90% Īް Ư Ѵ.


ù λ Ǿ Ѵ.
ǥ (Expression language)μ մϴ١ ǥ ϴ ̴. ǰ ־ 󱼿 .
̶ 濡 ɡ ִ ̹Ƿ ɡ ϰ Ŵ ŵξ Ѵ.
¢ ׷ 20% ̻ ¢ ġ ǻ ׷ ġ ǻ ȯڰ 20% ̻ ¢ ׷ 20% ̻ ŵ ִ.


󰏉 ̶ 濡 ̷ ϴ ̴
1. ģϸ Դϴ.
2. ϸ ȣ ֽϴ.
3. Ű ģ ͽϴ.
4. ְ ͽϴ.


󰏉 ̷ ش.
1. ִ Ѵ.
2. ֺ ΰ .
3. ڰ Ȱ .
4. ̸ ڽִ ڼ ȴ.


󰏉 Ҿ
1) ̼ ---------- ǽ ´.
2)ǥ ----------- ´.
3)׸ ǥ -------- ʹ.
4)ǰ ǥ -------- Ҿϴ.
5)ȭ ǥ --------- η .


ùλ: 10
ùλ̶ ߿ ̸ ִ ȣ ٸ ϴ ؾ Ѵ.
ó 10ʾȿ ϰ Ѵ.
1. ΰ ΰ?
2. ٸ ߿ ΰ ΰ?
3. ΰ ظ ĥ ΰ?


ùλ ſƷ (ſ£ )
1. ΰ?
2. ߿ ̴°?
3. ģϰ ̴°?
4. տ ̾߱ϰ ?
5. ܸ ϰ õǾ ̴°?
6. տ ΰ?



admin

이전으로